Who is AlexanderAranda.com?

www.alexanderaranda.com (together with any successor or replacement URL, the “Website”) is a website operated by Gold Hexagon Limited a company registered in England and Wales with registered office at Sunnyhill House, 3-7 Sunnyhill Road, Streatham, London, United Kingdom, SW16 2UG (“AA”).

About this Privacy Policy

This policy sets out when and how AA will use your personal information. Please keep in mind that if you follow a link to any other websites via the Website, those other sites’ privacy policies will apply to how they use your personal information.

How does AA use your data?

Make a purchase

When you make a purchase from the Website, AA will use your personal information to complete your purchase. The details AA collects from you will include your name, address, email address, phone number and payment details.

If you choose to create an account when using the Website, AA uses the same information you provided to make a purchase to create your online account. AA relies on your consent to do this, which you can withdraw at any time.

To complete your purchase, AA will share your personal information with its subcontractors who are involved in the purchase process (e.g. payment providers, credit reference agencies who AA use to assess fraud, credit and/or security risks, and fulfilment and delivery service providers). AA needs to process your personal information in this way to enter and perform the contract for your purchase.

Customer service

When you contact AA, AA will use your personal information (your name, contact details and the other details you provide) in order to assist you with your enquiry. AA relies on your consent to use your personal information in this way, which you can withdraw at any time.

If you do not provide PJTV with the personal information it requests from you for the purposes of PJTV dealing with your customer service enquiry, PJTV may not be able to fully assist you with your enquiry.

Marketing purposes

If you have opted in to receive marketing communications from AA/the Website, AA will use your personal information (such as your name and email address) to provide you with marketing communications in line with the preferences you selected when you opted in.

AA relies upon your consent to contact you for marketing purposes. You can withdraw your consent by following the opt-out/unsubscribe links on any marketing message that AA sends to you. If in doubt, you can contact AA at info@alexanderaranda.com at any time.

If you opt-out/unsubscribe from receiving marketing communications, you will stop receiving marketing communications from AA as soon as AA has processed your request and, in any event, within 28 days of your unsubscribe request.

Data transfer on sale of AA’s website/business

If AA sells its business, it may transfer your personal information to the purchaser so that the purchaser can continue operating the AA business. AA will process and transfer your personal information in this way because of AA’s legitimate interest to ensure its business can be continued by the purchaser. If you object to the use of your personal information in this way, the relevant purchaser of AA’s business may not be able to provide products/services to you. AA will always make sure any such transfer is subject to your rights under this Privacy Policy, and applicable laws.

Compliance with legal obligations

AA may need to share your personal information where it is under a legal obligation to disclose or share it.


AA uses cookies to give you the best and most relevant experience when using the Website. For more information on cookies, how AA uses them and your rights please read AA’s Cookie Policy.

Where is your data stored?

All information you provide to AA is stored on secure servers (or those of its data storage partners) in locations within the EU.

How long does AA retain your data for?

AA will only store, use and process your personal information for as long as it can in accordance with applicable laws

What are your rights under data protection laws?

Under certain circumstances you have the right to object to how AA uses your personal information under applicable data protection laws. Your other rights include:

  • Right of access

You are entitled to receive confirmation of the personal information belonging to you that AA is processing together with details of AA’s use of that personal information.

You also have the right to have access to a copy of the personal information belonging to you which AA is using.

  • Right to rectification

You have the right to require AA to rectify any inaccurate personal information it holds about you. You also have the right to complete any incomplete personal information that AA holds about you by providing relevant additional supplementary information.

  • Right to erasure

You have the right to require AA to erase your personal information which it is handling in the following circumstances:

  • Where AA no longer needs to use your personal information for the reasons it told you it collected it for;
  • Where AA needs your consent to use your personal information and you have withdrawn your consent;
  • When you object to AA’s use of your personal information and AA has no legitimate interest to carry on handling your personal information;
  • If AA’S handling of your personal information is in breach of applicable laws;
  • When AA must erase your personal information to comply with a law it is subject to.

Right to complain

You have the right to lodge a complaint in relation to AA’s use of your personal data with the Information Commissioner’s Office, the supervisory authority for data protection issues in England and Wales.

You will not have to pay a fee to exercise these rights.

AA may charge a reasonable fee if a request you make pursuant to these rights is unfounded, repetitive or excessive. Alternatively, AA may refuse to comply with your request in these circumstances.

AA may need to request specific information from you to help confirm your identity and confirm your eligibility to exercise your rights in connection with your personal information. This is a security measure to ensure that your personal information is not disclosed to anyone who has no right to receive it. AA may also contact you to ask you for further information in relation to your request, to speed up AA’s response.

How to contact AA

Privacy law is often complicated, and whether these rights are available to you sometimes depends on the types of data AA is handling about you. If you would like to exercise any of these rights, please contact AA at info@alexanderaranda.com.

Changes to this Privacy Policy

This Privacy Policy will be updated regularly, any changes made will be posted on this page and, where appropriate, notified to you. Please check back frequently to see any updates or changes to this Privacy Policy.

This Privacy Policy was last updated on 15th of July 2021.